Insights
Decoding Flipkart’s strategy that gives it an edge over Amazon
During this year’s Big Billion Days, Flipkart sold over USD 2.5 billion worth of goods, almost double than that of Amazon’s.
8 mins read
Flipkart
Mech Mocha is backed by top tier investors including Accel Partners, Blume Ventures, Shunwei Capital, and AET Fund.
Flipkart group garnered 68% of the total value of goods sold by Amazon and Flipkart.
The opening days of the festive sales saw consumers rushing to make big value purchases such as smartphones and home appliances.
Forrester expects that 75% of USD 6.5 billion forecasted sales will happen in the first tranche of the sale period when mega sales events are held.
Flipkart isn’t alone in ramping up its services in preparation for the upcoming festive sales season as e-commerce companies expect to see strong consumption rebound from pent-up demand.
Amazon and Flipkart have received additional funding this year from their parents ahead of the festive period.
PharmEasy merged with smaller rival Medlife in August this year.
Fixel is known for leading Tiger Global’s investment in Indian startups such as Flipkart, Ola, Delhivery, and Quikr, among others.