The company will soon have its own product lines for groceries, general merchandise, and electronics.

Originally a news broadcast app, Khabri has pivoted to become an audio-only edtech platform.

A report by IAMAI and Nielsen said rural India had 227 million active internet users, while urban India accounted for 205 million users.

BigOHealth has connected over 8,000 COVID-19 patients with doctors online, free of charge.

Startups that have built products for Bharat users—a term used for lower tier cities of India—have started monetizing their content.

A handful of startups from tier 2 and 3 cities have raised money from funds like Sequoia Capital, CDC Group, Chiratae Ventures, and RTP Global.

Niki, an AI-enabled household manager for small town consumers, helps users order groceries as well as pay utility bills.

The company has made a comeback by letting go of non-core businesses, focusing on unit economics, and acting on the foresight of targeting non-metro cities