Zhang Jun

benitazhang2021@163.com

Insights

‘You need to be global and local at the same time’: TikTok CEO Shou Zi Chew on creating a successful global strategy

Under a new leadership team helmed by Chew, ByteDance-owned TikTok is no longer just a popular entertainment app but a revenue-generating business.

4 mins read

ByteDance’s acquisition of Musical.ly helped TikTok become one of the world’s most popular apps.
Insights
From Douyin clone to global sensation: How TikTok took the world by storm
7 mins read
Before TikTok became the first major Chinese app to achieve overseas success, ByteDance encountered many obstacles that would come to shape its international outlook.
Insights
Thinking different: How ByteDance shifted course to launch TikTok as a global hit
7 mins read